Join us in the new world of fashion PR!
Rooted deeply in the fashion business I have seen the market from several angles: As a child of fashion entrepreneurs from a retailer’s perspective. As a fashion editor for the renowned trade magazine TextilWirtschaft from the media perspective. And as an inhouse Marketing and PR manager from the industry’s perspective.
This broad overview provided me with the necessary skills to open up my own agency for public relations and communications in Munich. For more than five years now I consult fashion brands on how to be more visible in the media landscape. For a while I have watched this landscape changing rapidly and profoundly with all the new digital channels coming up like Blogs, Instagram, Snapchat, YouTube, Pinterest… and the print magazines struggling and declining as a result. The new channels are booming but they confront us with a confusing picture regarding benefits and costs. To make this new world clearer for us all I decided to develop the future of fashion PR: